Eastern Construction: Bid Direction

The firm’s RFP templates had not been refreshed in over a decade. As a fractional Creative Director, I provide visual research, creative direction, graphic design, marketing support and on-call reviews for business development.

Built the concept direction on two pillars:
1. Tagline: Think Forward. Rise Above.
2. Concept: the sun rising in the east

Provided creative direction templates (8.5x11 and 11x17):
+ Covers
+ Dividers
+ Letterhead
+ Table of contents
+ Project profiles
+ Curricula vitae
+ Data visualization

See also: Pursuit Magazine; Website

Creative Direction, Graphic Design, Data Visualization, Image Sourcing


8.5x11 Format

Section Dividers

Abstract facades from Eastern’s portfolio, provides additional real estate
for project experience on section tabs.

11x17 Format

“We’re digging into your designs and direction…it’s becoming an obsession! I am loving these project profiles. Really love how you tied the profiles to the website. You’ve provided lots of assets to modify / tailor for future bids.”

Bid Director, Business Development

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Curricula Vitae

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TV Series Pitch