Smoke’s Poutinerie Pitch
A proposal to Smoke’s Poutinerie for Online Print Services. Every pitch should have something unique and special, that it can’t be copied. The design approach follows the colour wheel using close-cropped imagery to reflect both the business/client. The template employs a hierarchy of content and white space.
Cover printed on Neenah Desert Storm to emulate kraft take-out packaging used by the restaurant chain. Bound with silver grommet.
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*IDEA: I proposed an all-day-breakfast breakfast poutine:
Smoke’s traditional poutine and signature gravy, blue cheese, crumbled bacon, scallions, topped with an egg “over easy” and a splash of Frank’s RedHot®
Copywriting, Graphic Design, Print Production
Digital printed 6-colour on HP Indigo + grommet binding; 20pp
“This is one of my favourite proposals you have ever done. Every single page is so cleverly crafted to blend what they do and what we do. I love it Karen, seriously. Amazing. That Bette Davis quote? Brilliant. Our days of regurgitated proposals are long gone, but you continue to surpass the standards you set for yourself and we are so lucky to work with you.”
– Manager, Online Services