Personalized Goodbye

Sometimes when we meet a person, we never know what lasting impression they will leave on us. While designing AG Midtown’s branch graphics, Jordon told me he keeps the fax machine turned off—because all they get is junk advertising, things like—“IS YOUR FAX MACHINE ALWAYS JAMMIN’?” 😆. Two minutes later…Bob Marley’s song “Jammin’” started to play on the radio! #impeccabletiming

When I heard Jordon was leaving, I made him a personalized card—printed on an HP fax machine to emulate a low-resolution, bitmapped quality.


Ideation, Writing, Graphic Design, Print Production
7x5 photocopy printed 1/1; scored + folded to 3.5x5

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Rules of Thumb Foldout