Huge Paper: Press Test Samples
The quality of your print depends on the quality of your paper.
Designed a sample sheet program to promote the ‘nice’ paper collection. Ranging from full-colour photography to solids, they are designed to compare the digital performance output on leading print presses on text + cover weights, and finishes. They can be printed as a single sheet, set, or packaged with (blank) sample requests.
Selected imagery reflective of the huge brand: food, fashion, art + architecture (in black + white, magenta) yet representative of two audiences:
• Printers: CMYK imagery (white border)
• Fashion/Beauty: colour, white, solids (full bleed)
See also: NICE collection cards; Huge Paper Ideas Lookbook
Creative Direction, Graphic Design, Print Production, Copywriting
“Your thought process and creative approach looks and reads great.”
– President